Custom Boei integration
Boei is an AI front office from Utrecht that answers questions on your website, via WhatsApp and by email, and then qualifies leads, schedules appointments and prepares quotes. Standard integrations exist with HubSpot and Pipedrive, among others. Appfront builds the connection to the systems that aren't included: your own CRM, planning, quoting software or ERP, so that what Boei collects ends up in the right place straight away.
What is a Boei integration?
Boei is a platform from Ruby Foundry in Utrecht. It trains on your website, documents, product data and previous customer questions, and holds conversations on your website, via WhatsApp and by email. It asks follow-up questions, can apply pricing and suitability rules, and hands a conversation over to a team member when needed.
Boei has integrations with website platforms such as WordPress and Shopify, with HubSpot, Pipedrive and Salesforce, and with webhooks to any other address. That's also where the work lies. A webhook sends a message, but your own system has to understand it, check it and put it in the right place. And Boei can only answer questions about delivery time, availability or the status of an order if it receives that data from your system.
We build this custom because every business has different systems behind the front door. How the integration works depends on which data Boei picks up, where it needs to go, who gets the lead and what information Boei needs back. We'll work out together which parts of the API come with your subscription.
Conversation to CRM
Contact details and context included.
Appointment in the schedule
No retyping.
Answers from your data
Prices and status fed back.
How we build your Boei integration
We start with your customer contact: which questions come in, what needs to happen after a conversation, and which systems hold the information Boei needs. Then we look at which Boei webhooks and API components fit. We often start with conversations and leads going into the CRM, because that's where most of the retyping happens. Appointments in the schedule, details for the quote and answers from your own data follow once that works well. After that, we maintain the integration whenever Boei or your systems change.
Questions, steps and systems.
Webhooks and API.
Leads, appointments and data.
Go-live, monitoring, and maintenance when things change.
What a Boei integration actually does
The components below appear in almost every Boei integration. Which ones you need depends on your customer contact and your systems.
Conversations
Into the customer record.
Leads
To the right salesperson.
Agreements
Into your own schedule.
Quote details
To the quoting software.
Data back
Price, stock and status.
Log
Every message recorded.
Who we build a Boei integration for
The integration is for businesses that use Boei, or want to, and want to connect their own systems to the conversation. The more enquiries and the more systems you have, the more it delivers.
Installers
Enquiry to work order.
Service providers
Appointments scheduled instantly.
Online shops
Questions about orders and stock.
Your own CRM or ERP
No standard integration.
Technology and integrations
This page is about integrations with Boei. If you want to build your own AI assistant, see our page on developing an AI chatbot; for WhatsApp without an intermediary platform, our page on the WhatsApp Business API integration; and for a CRM tailored to you, our page on custom CRM software. You can read about our approach on building software.
Why Appfront for your Boei integration?
A lead that gets stuck in the inbox, an appointment that has to be entered again, or an assistant that can't answer a question about an order all cost a business customers. That's what we build around: every conversation in the right place, appointments straight into the schedule, and answers drawn from your own data.
Faster follow-up
Lead goes straight to the salesperson.
Less retyping
Data comes along automatically.
Better answers
Boei knows your current data.
Security and privacy in a Boei integration
The integration processes data from customers and visitors: names, contact details and the content of conversations. We only pass on what is needed, verify that a webhook really comes from Boei, store keys encrypted and log every message. We give Boei only the data it needs to answer.
The part we build runs in a European data centre, with encrypted storage and daily backups. We record the processing in a data processing agreement, and agree with you which arrangements you make with Boei.
Frequently asked questions about a Boei integration
Questions companies ask before getting started.
Boei is an AI front office from Ruby Foundry in Utrecht. It answers questions on your website, via WhatsApp and by email, qualifies leads, schedules appointments and prepares quotes. It learns from your website, documents and product data, and hands a conversation over to a team member when needed.
Yes, with HubSpot, Pipedrive, Salesforce, Mailchimp and website platforms such as WordPress and Shopify, among others. If you use one of those systems and the integration does what you need, custom work isn't necessary, and we'll tell you so. A custom integration is for systems and steps that aren't covered.
Boei sends events, such as a new conversation or a completed form, as a webhook to an address we build. It checks the message and processes it in your system. For data going back to Boei, we use the API. Which parts are included in your subscription is something we look at in the first step.
Yes, as long as it receives that data. The integration retrieves the status, delivery time or availability from your own system, so Boei gives an up-to-date answer instead of referring the customer to customer service.
No. The integration first checks whether a contact already exists, by email address or phone number, and then adds the conversation to that contact. Doubtful cases go into a list for manual review.
The integration reports it and records what went wrong. The message is retried or queued for review, so no lead is lost or created twice.
For businesses that use Boei alongside their own CRM, scheduling, quoting software or ERP that has no standard integration, and for businesses that want Boei to answer from their own data. If you only work with HubSpot and nothing is missing, you don't need a custom integration.
Want Boei connected to your own systems?
Tell us which systems you use and what needs to happen after a customer conversation. We'll show you how the integration with Boei works.