Privacy & Cookie Policy

Appfront takes the protection of your personal data seriously. In this policy we set out, in a transparent way, which data we process, for what purpose, on what legal basis and what rights you have. We process personal data in accordance with the UK GDPR and the Dutch implementation of the General Data Protection Regulation (AVG).

1. Who is responsible

The data controller is Appfront BV, based at Westerdoksdijk 599, 1013 BX Amsterdam, registered with the Dutch Chamber of Commerce under number 91371414. For questions about privacy or this policy, you can contact us at info@appfront.nl.

2. What data we process

Depending on how you interact with us, we process the following data:

• Contact details that you provide yourself via a form or email, such as your name, email address, phone number and company name.
• Usage data about your visit to the website, such as pages viewed, click behaviour and general location — only to the extent you have given consent.
• Technical data such as IP address, browser type and device, for the operation and security of the website.

3. Purposes and legal bases

• Delivering our services and contact — to respond to your enquiry and provide our services (legal basis: performance of a contract or legitimate interests).
• Improving our website — to understand how the website is used and to improve it (legal basis: consent).
• Marketing — to make our communications and advertising more relevant and to measure the effectiveness of campaigns (legal basis: consent).
• Security and compliance — to prevent misuse and to meet legal obligations (legal basis: legitimate interests or legal obligation).

4. Cookies and similar technologies

We use cookies and similar technologies. On your first visit, we ask for your consent via a cookie notice. Functional cookies are always active because they are necessary for the website to work properly; for the other categories, we only place cookies once you have given consent.

You can change or withdraw your preferences at any time. Change cookie preferences

5. Retention periods

We do not keep personal data for longer than necessary. We keep contact details for up to 12 months after our last contact, unless a legal retention obligation requires a longer period. Data collected through analytics and marketing cookies is kept for a maximum of 12 months.

6. Sharing with third parties

We do not sell your data. We only share data with service providers who support us (such as hosting, analytics and advertising partners) with whom we have data processing agreements, or when we are legally obliged to do so. Some of these parties may process data outside the European Economic Area; in such cases we ensure appropriate safeguards, such as the EU-US Data Privacy Framework or standard contractual clauses.

7. Security

We take appropriate technical and organisational measures to protect your data against loss or unlawful processing.

8. Your rights

You have the right to:

• access, correct or have your data erased;
• withdraw your consent at any time;
• object to processing and request restriction of processing;
• have your data transferred (data portability).

You can send a request to info@appfront.nl. You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

9. Changes

We may update this policy from time to time. The most current version is always available on this page. For significant changes, we will ask for your consent again where necessary.