Workshop · Amsterdam

AI workshop Amsterdam.

An AI workshop for your team in Amsterdam: at our office on the Westerdoksdijk, at your location, or at an external meeting venue in the city. No one-size-fits-all curriculum and no vendor pitch, just a tailored session led by people who build AI systems in production every day.

LocationAmsterdam
FormatHalf day or full day
AudienceTeam or leadership team
LanguageDutch or English
ModulesFive, bundled
CustomisationPer organisation

What is an AI workshop at Appfront?

An AI workshop is a half or full day in which we take your team through the current state of AI: what it is, what it can do and what it delivers in your context. Unlike a general training, we work out in advance which use cases exist within your organisation, so the session becomes not an abstract demo but hands-on practice with your own work and your own documents.

We operate from Amsterdam. Our office is at Westerdoksdijk 599, a ten-minute walk from Amsterdam Centraal. We host workshops in-house, are happy to come to you in the Zuidas, the Westas cluster or the city centre, or we book a third venue together, such as B. Amsterdam, A'DAM Tower, a meeting room in a hotel in the Houthavens, or a space near your own office. Amsterdam has plenty of suitable places; we choose together what fits your group size, atmosphere and accessibility for participants travelling in from elsewhere.

We build the content from five modules: the current state of AI in 2026, the AI Act and GDPR, use-case mapping for your business, hands-on prompting and RAG, and a closing action plan. We combine these modules depending on the audience. A leadership session weighs things differently from a hands-on day for an operational team. For deeper dives on specific topics, we also offer separately bookable AI literacy training and broader enterprise AI implementation programmes.

What characterises an Appfront workshop is that we don't just explain what AI is; we show what we build with clients. We are a software company, not a training institute. You can feel that difference in the material: examples come from live code, not polished demo slides. We show what works and what gets stuck in practice. Fallbacks, hallucination control, evaluation and monitoring are as much a part of the programme as prompting tips.

Westerdoksdijk
Our office in Amsterdam, in-house workshop space
Five modules
Theory, compliance, use cases, hands-on, roadmap
Dutch or English
Bilingual team for international headquarters in Amsterdam
Per organisation
No standard deck; pre-workshop scoping beforehand

When should you choose an AI workshop in Amsterdam?

01
Knowledge level

Your team is still searching across the board

Some colleagues use ChatGPT daily, others have never touched it. You want to bring everyone to a common footing before you put an AI strategy or project on the table.

02
Management

Management needs to get a hands-on feel for AI first

A board or management team that has to make strategic decisions about AI investment, the impact of the AI Act and organisational change, without having worked hands-on with an agent or RAG pipeline. We translate the technology into questions leadership can act on.

03
Use-case discovery

You know there are use cases, but not which ones

You see colleagues experimenting, read about a new model every day, and want some structure. During the workshop we map concrete use cases onto your own processes, followed by a first prioritisation exercise.

04
Compliance

You need to address the EU AI Act

Since February 2025, Article 4 of the AI Act has required AI literacy for staff who work with AI systems. A focused workshop is a practical way to demonstrate that literacy while also building knowledge.

What sets our AI workshop apart.

Distinction 01

Builders, not speakers

The workshop is led by people who build AI systems themselves: Claude, GPT, private LLMs, RAG, agents, for clients in production. No abstract slides about what AI could be, but examples drawn from code that was running this very week.

Distinction 02

Vendor-independent

No reseller deal with Microsoft, OpenAI, Anthropic or Google. We show what works for your use case: sometimes a large frontier model, sometimes open source on your own hardware, often a mix. You won't get a pitch for a single tool.

Distinction 03

Bespoke from scratch

No standard curriculum that we roll out from client to client. We build the content from your pre-workshop call: sector, roles, existing AI use, goals. The five modules serve as building blocks, not a mandatory script.

Five modules, tailored to your organisation.

The content of an Appfront AI workshop is built from five modules. The combination you receive depends on the audience, the format (half-day or full day) and the pre-workshop conversations.

Module 1: The state of AI in 2026

The current state of LLMs, RAG, agents and multimodal models. What is hype and what is practice.

Module 2: AI Act & GDPR

What the European AI Act means in practice for your business. Which obligations apply, which deadlines, which risk profile.

Module 3: Use-case mapping

During the session we map concrete use cases onto your own processes and business functions, prioritised by impact and feasibility.

Module 4: Hands-on AI

Everyone gets started with prompting, a mini RAG exercise on your own documents, and a short agent experiment.

Module 5: Roadmap

To close, we work towards an initial roadmap covering budget, governance, first experiments and ownership.

Pre-workshop

A stakeholder call beforehand to sharpen the scope, participant roles and desired outcomes. We send reading material in advance.

Workshop day

Short theory, long hands-on, closing action plan. We work on your own documents and use cases, not demo data.

Post-workshop

Follow-up sparring, materials, prompts and a short written wrap-up. Optionally, progress to AI strategy or agent development.

Who do we run AI workshops for in Amsterdam?

Amsterdam is a dense city in terms of sectors. Our participants usually come from one of these areas, and because we are vendor-independent we always tailor the examples to the sector.

Zuidas · Finance

Banks, insurers, asset managers

Strict compliance, on-premise or EU-only data, governance questions. Workshop focus: AI Act impact, model risk, and controlled experimentation within the first line.

Tech & scale-ups

Amsterdam scale-ups and SaaS companies

Product teams that want to build AI into an existing product without disrupting the roadmap. Workshop focus: build versus buy, model selection, and first agent experiments.

Media & publishers

Editorial teams, publishers, broadcasters

Generative AI within editorial guidelines, copyright and transparency. Workshop focus: hands-on prompting for content teams, review workflows and source attribution.

International

EMEA headquarters in Amsterdam

International tech, retail or consumer companies with their European headquarters in Amsterdam. Workshop language English, examples aligned with EU regulation.

Agencies

Advertising, design and consultancy agencies

Teams who need to become AI-capable in order to deliver value to their own clients. Workshop focus: production-grade prompting, RAG on your own knowledge bases, agent prototypes.

Public sector

Municipalities, ministries, semi-public bodies

Policymakers and implementers working with AI applications in a public context. Workshop focus: public-law aspects of the AI Act, bias, transparency towards citizens.

Honest about format and location.

An AI workshop with us runs for either half a day or a full day. The half-day suits management sessions and introductions; the full day suits teams who also want to work hands-on with their own documents and use cases. We agree a specific time slot together based on the pre-workshop call. We work in clear blocks: a short theory segment, a longer hands-on session, and a joint action plan at the end so that nobody goes home with loose notes.

We prefer to hold the workshop at one of three locations. In-house at our office on the Westerdoksdijk, which is convenient if you want to be easily reachable from Amsterdam Centraal for people travelling from other cities. At your own office, which works well if you are bringing a large team and want the whole department involved. At a third venue in Amsterdam, such as meeting rooms at B. Amsterdam, A'DAM Tower, hotels in the Houthavens or the Westas cluster. We can help you choose and book; in our view, you should pick the venue that suits your group's atmosphere and accessibility, not the other way round.

We work out what we do in detail beforehand. In a stakeholder call of thirty minutes to an hour, we go through the target audience, existing AI use, sector context and desired outcomes. From that conversation we build a concrete programme and share it with you before the workshop. Nobody should be figuring out the programme on the day itself, not you, not your participants, and not us. For the hands-on parts, we ask in advance which documents and use cases you would like to use: an offer template, a set of customer questions, a product specification or a process manual. We build the exercises around those.

After the workshop we routinely follow up. This includes a written wrap-up with the priorities agreed, recommended experiments and usable prompts. Optionally, a follow-up sparring session a few weeks later to see how the first experiments are going. For clients who want to go further, we continue with AI strategy, AI agent development or, more broadly, enterprise AI implementation, always without obligation arising from the workshop.

For clients in and around Amsterdam, the workshop often serves as an introduction to our wider practice as an AI specialist in Amsterdam. Sometimes it stops at that single day, and a team with enough foundation to experiment on its own is exactly the goal. Sometimes a follow-on arises in which we build a first AI agent together, set up a RAG pipeline on your own knowledge base or develop a strategy roadmap. Both outcomes are legitimate; we do not steer towards a follow-on assignment when it is not needed.

Frequently asked questions.

Which agencies offer an AI workshop in Amsterdam?
A handful of parties are active, ranging from traditional management consultancies such as Boer & Croon to AI-focused trainers such as Brain & Pulse and various tech consultancies. What sets Appfront apart is that we build AI systems for clients in production ourselves (Claude, GPT, private LLMs, RAG, agents). The examples in our workshop come from code that was running this very week. We are vendor-independent and the curriculum is bespoke, not a standard deck. If you are looking for pure management reflection without hands-on work, another type of agency may suit you better; if you want to see how AI works in practice, we are a good fit.
Where does the workshop take place?
Three options. In-house at our office on Westerdoksdijk 599, ten minutes' walk from Amsterdam Centraal, which suits small to medium-sized groups. At your office, which is convenient for larger teams or if you are based in the Zuidas, Houthavens or Westas cluster and would rather not move people around. Or at a third location in Amsterdam, such as B. Amsterdam, A'DAM Tower, a hotel in the Houthavens or a meeting room near you. We help with choosing and booking; we have no preference, as it depends on group size, atmosphere and accessibility.
How long does an AI workshop last?
Half a day or a full day. The half-day format suits management team sessions and executive introductions, with relatively more theory and little hands-on work. The full day is designed for teams who want to work hands-on with their own documents and use cases, with less theory and more practice. We agree the exact timing together during the pre-workshop call. For longer programmes, we don't run a workshop but a follow-on implementation programme.
Is this suited to organisations in the Zuidas?
Yes, the Zuidas is a strong market for us. Banks, insurers and asset managers often request a management team workshop focused on the AI Act, model risk and governance, followed by a more in-depth session for the first line. We work within EU data residency and can take on-premise context into account where necessary. For compliance-sensitive sectors, it is also practical that we are vendor-independent: no reseller pitch for a single supplier, just an honest view of what is achievable within your architecture.
How much does an AI workshop cost?
The price depends on the format (half day or full day), group size, location and the amount of pre-workshop preparation. During a thirty-minute introductory call, we can usually give you a concrete figure. We work with a fixed price agreed in advance, with no open hourly rate during the day itself. External venue costs (for example, a room at B. Amsterdam or a hotel) are generally charged separately so that you keep control over the choice.
How much customisation is there in the workshop?
A lot. The curriculum is built from five modules (the AI landscape, AI Act and GDPR, use case mapping, hands-on work and roadmap), which we combine based on your pre-workshop call. We tailor examples, exercises and mini RAG data to your sector. A bank in the Zuidas will receive different examples from a media company or a manufacturing business. For hands-on components, we work with your own documents and use cases wherever possible, rather than demo data.
What group sizes does it work for?
In principle, from a small management team to an entire department. For highly hands-on sessions, smaller groups work better because we can give more one-to-one feedback; for more theoretical management team sessions, groups can be somewhat larger. Above a certain group size, we split the hands-on work into subgroups with several facilitators. We discuss the exact ratio during scoping.
Does the workshop cover AI Act AI literacy (Article 4)?
Yes, there is a whole module on this: module 2. Since February 2025, Article 4 of the AI Act requires AI literacy among staff who work with AI systems. We cover risk classification, transparency obligations and governance, and link these to your specific situation. For deeper coverage, we also offer a separate AI literacy training that you can book on its own for larger groups or for repeat sessions within your organisation.
What happens after the workshop?
As standard, you receive a written wrap-up with priorities, recommended experiments and useful prompts. Optionally, we can schedule a follow-up sparring session a few weeks later to see how the first experiments are going. For clients who want to go further, we work on AI strategy, AI agent development or broader enterprise AI implementation. There is no obligation arising from the workshop: some clients do one day and carry on by themselves, while others work with us for years.

Talk to us about your AI workshop in Amsterdam.

A 30-minute introductory call in which we go over who will be involved, what you want to achieve and which location in Amsterdam suits you. We then send a concrete proposal covering format, modules and price.

Response within 1 working day
No-obligation conversation
Westerdoksdijk 599, Amsterdam

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