Hilversum is the media city: broadcasters, production houses, audio and advertising agencies are concentrated within a single square kilometre. From our office on the Westerdoksdijk in Amsterdam, we are on site within half an hour. We build native iOS and Android apps, web apps and backends for media companies and SMEs in the Gooi region.
Hilversum is not an ordinary business location. At the Media Park and around the Vondellaan there is a concentration of broadcasters, production houses, and audio and post-production companies that you will not find anywhere else in the Netherlands at this density. RTL, NPO, Talpa, NOS, BNN-VARA, AVROTROS, Endemol Shine, Eyeworks, BUMA/STEMRA — they operate in a reality where broadcast slots, rights, viewing figures and advertising flows count by the hour.
We build apps for clients in that ecosystem and for the wider SME market in the Gooi region. With our base on the Westerdoksdijk in Amsterdam, we're just half an hour away from Hilversum, close enough for sprint reviews, stakeholder sessions and on-site work with your editorial, production or marketing team. We work in fixed sprints, deliver working software along the way, and keep the roadmap and planning open to you.
Our focus is on native iOS and Android development, web apps, integrations with content, advertising and broadcasting systems, and the backends that tie it all together. No template work and no off-the-shelf product licences: custom apps that fit your editorial workflow, distribution model and audience metrics.
It's a fair question why you would choose an external developer rather than your own in-house team. In many cases the answer is practical: in-house teams are usually tied to strategic roadmaps, flagship products and long-term platforms. A new pilot idea, a marketing app, an internal tool or an experimental format can then sit low on the priority list. As an external partner, we step in: you retain ownership of the direction, and we bring capacity and delivery power. Code, design and infrastructure remain yours, with no vendor lock-in on licences or platforms.
The combination of public broadcasting, commercial channels, production houses, the audio industry and advertising in one place has given Hilversum a unique technical character. Unlike Amsterdam, where tech companies dominate, nearly every software project in Hilversum is embedded in a media question. Distribution, rights, viewing figures, ad allocation, talent administration, production budgets and audience data are not side issues; they are the reality.
This has practical consequences for app development. A streaming app has to withstand peak load around broadcasts of Eredivisie matches or popular programmes. A paywall implementation has to work with billing providers, subscription models and CRM. An internal app for a production company touches scheduling systems, briefings, talent contracts and post-production workflows. An advertising app for a media agency connects to DSPs, third-party data, attribution models and invoicing. The design of such an app therefore starts not with the screens, but with that reality.
The Westerdoksdijk-to-Hilversum route is one of the most frequently travelled between agencies, bureaus and their media clients. Many of our conversations with clients in the Gooi begin with "we need something the in-house team can't pick up right now" or "we want a quick pilot without a multi-year roadmap". For that type of request (bounded, urgent, but still meeting the quality expectations of a professional media organisation), we work best.
Remote-only rarely works well for an editorial team, production house or marketing department. Decision-makers want demos, briefings and review sessions on location, not just video calls.
When your app must align with broadcast schedules, rights flows, content management or advertising stacks, it helps if the builder knows that world and asks the right questions.
An SME that wants to build an internal app, a customer app or a product innovation, but isn't looking for a tech supplier from Amsterdam or Utrecht who works remotely only.
You have an idea that sits somewhere between an MVP and a mature platform: not something you can simply pull together with a no-code tool, but something that can be built with focus and realism, in fixed sprints, with working deliveries.
iOS in Swift, Android in Kotlin, or cross-platform with React Native or Flutter where that is the right choice. We advise you on the trade-offs rather than defaulting to a single framework.
An app is rarely just the screen. We build the back-ends and integrations with headless CMS platforms, content distribution platforms, ad servers, payments, paywall providers and analytics, so that everything works as intended.
Alongside the build, we handle product strategy, UX/UI design and ongoing maintenance. An app goes live and then needs continued care: new features, OS updates, performance work and analytics development all come with that.
We work with Swift and SwiftUI for iOS, Kotlin and Jetpack Compose for Android, and React Native or Flutter for cross-platform projects. We build back-ends with Node.js, TypeScript, Python or Go, depending on the requirements around performance, ecosystem and team fit. For the data layer we choose between Postgres, MongoDB, Redis, or cloud-native options on AWS, GCP or Azure. Infrastructure, CI/CD, observability and cost-conscious hosting are standard parts of every project, not "later" concerns.
For media companies we almost always start with a brief technical due diligence of your existing stack: which CMS, which ad stack, which distribution partners, which identity platform. We build on that. We would rather not replace what already works well; we connect, add and fill gaps. That saves rework, makes it easier to place in the roadmap, and respects the choices your in-house team has already made.
For media companies, production houses and SMEs in the Gooi region, these are the categories we build regularly. If your question doesn't match one of them exactly, that's fine: do get in touch.
Video-on-demand and live-streaming apps with DRM, login and recommendations.
Native audio players, offline downloads, chapters, transcripts and personalisation.
Fast-loading news apps with paywalls, push notifications and editorial CMS.
Internal apps for production houses to manage scripts, scheduling and assets.
Apps for advertising agencies, ad-tech platforms and agencies in the Gooi region.
Live updates, scoreboards, push notifications and interaction for sport and event apps.
Learning environments, practice apps and archive apps for educational institutions and HKU.
SME apps for customer contact, subscriptions, orders or self-service portals.
Our clients are not all broadcasters; the city's creative sector is broader than that. Here is a brief overview of the groups we work with in the area.
The major broadcasters based at Media Park have their own in-house development teams, but there is regularly room for an external partner on side products, pilots or marketing apps. We think along with you at that scale.
Independent production companies that create formats, content and programmes often need internal tools and audience-facing apps. We build these with close attention to your workflow and deadlines.
BUMA/STEMRA, Sony Music NL and the podcast scene around Hilversum have specific questions around rights administration, streaming distribution and listener engagement. We understand that context.
Agencies running campaigns, post-production studios and adtech companies need workflow apps and client tools. We build them without vendor lock-in.
Sport and live event apps have their own demands: low data latency, real-time push and scalability at peak moments. We have the architecture and working model to deliver apps of this kind.
Not all questions come from media. The Gooi region has a strong base of SMEs in healthcare, services, retail and specialist manufacturing. For them we build customer-facing apps, internal tools and custom integrations.
Educational institutions around Hilversum have specific questions about learning environments, practice materials, recording archives and assessment. We build fitting apps that respect the pedagogical approach and handle data with care.
Rights organisations have complex administration and royalty distribution flows, member portals and datasets that interact closely with technology. We help build apps of this kind without disrupting your existing systems.
Don't see your type of organisation listed? No problem. Our clients go well beyond media — construction, retail, business services and specialist SMEs are equally well represented. For clients outside Hilversum we also have location-specific pages, for example app developer Amsterdam or the general location overview page.
From Westerdoksdijk 599 in Amsterdam, it's half an hour by car to Hilversum via the A1 or A2. By train from Amsterdam Centraal or Amsterdam Sloterdijk, you'll reach Hilversum Centraal or Hilversum Mediapark in a similar time, often with direct services. In practice, we can be with you just as quickly as with a client in Amsterdam South-East or the Zuidas.
Our working model is hybrid on-site: we regularly come to your location for sprint ceremonies, design reviews, stakeholder sessions and joint working sessions, and in between we hold stand-ups, code reviews and development work from Amsterdam. For some clients a fixed weekly on-site slot works best; for others, periodic presence is enough. In every case, you are not "a client at a distance" — we know your team, your workspace and your stakeholders.
For long-term projects we often arrange a fixed on-site meeting every two weeks at your office. For shorter pilots and MVP projects it can be different: during discovery we are more often with you, and delivery then takes place more remotely. We make this arrangement clear upfront — no surprises about the working model midway through a project.
A half-hour introductory call where we go through your idea, your target audience and the initial outline of an app. No obligation and no sales pitch, just an honest conversation about whether and how we are a good fit for what you want to build.
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