Software and apps for festivals, trade fairs, conferences, sports and cultural events. From ticketing and cashless wristbands to visitor apps, exhibitor portals and crew operations: bespoke development that suits how your event really runs.
Under the heading of event technology, we mean all the digital layers that keep a live event running — before, during and after the event. Think of online ticket sales with QR or NFC access, a visitor app with programme and wayfinding, cashless payments via a wristband, an exhibitor portal for sponsors and stallholders, and a crew app for the operational side. Around these sit integrations with your CRM, membership administration, point-of-sale system and PSP, and a layer for analytics and post-event reporting.
The event tech market is mature, both in the Netherlands and internationally. For commodity events, a standard platform such as Eventbrite, Cvent or Bizzabo is perfectly adequate — just as an association with a few hundred members can often manage well with Ticketkantoor or a combination of Mollie and Mailchimp. We come into the picture once the standard package starts to constrain you: a festival with multiple stages and its own brand experience, a trade fair with B2B matchmaking, a sports club orchestrating home matches and season tickets, or a venue operator wanting a white-label solution across multiple events. Our app development and payment integrations form the two main focus areas in this.
In practice the choice is rarely "off-the-shelf or custom". More often you end up with a hybrid: ticket sales on an existing point-of-sale system, with a custom visitor app and cashless wallet on top, and behind the scenes an integration with the CRM so marketing and sales can carry on with clean data after the event. We start from that end picture, deciding what truly needs to be custom and what should stay with Eventbrite or Paylogic, and build only the parts that make your event distinctive.
For venue operators, this distinction matters even more: an arena, theatre or exhibition hall leases its spaces to dozens of different organisers each year. It then pays to set up one robust platform in which each tenant keeps its own brand, payment flow and visitor data, while you as the operator capture the operational economies of scale. For festival and concert organisers, the emphasis tends to lie more on the visitor brand: the app must feel like part of the festival, not a derivative of something generic.
A football club has home matches, season tickets, business suites and youth clinics, which a conference platform doesn't cover. A dance or theatre company wants season subscriptions linked to single-ticket sales, and a marathon organiser wants to keep participants, finishers and supporters in one app.
A festival organiser with three editions, a trade fair company running several trade shows, or a venue hosting a hundred shows a year wants one visitor account, one wallet and one visitor history. Not a separate Eventbrite page per event and data scattered across ten tools.
Professional conferences run on AI matchmaking, badge scanning, lead retrieval and a sponsor lead flow into the CRM. Standard platforms provide a shell — for deeper flows and better lead quality, custom development is often quicker and cheaper than stitching together ten separate tools.
When your own CRM, point-of-sale system, membership administration and marketing stack are central, it is smarter to connect the event platform to them than to force things the other way round. This also prevents data from having to be cleaned up again for your marketing team after every edition.
Online ticket sales, QR or NFC access, fraud prevention, resale, a cashless wallet on a wristband and on-site POS integration. This is the commercial heart of the platform, and nothing can falter at peak moments. Scanning devices must work offline, payments must go through even when the network drops, and the refund flow for leftover balances must be easy for visitors to use.
The visitor app: programme, wayfinding, push notifications, ordering food and drinks, networking and social features. This is where you turn a "fun event" into "I'll be back next year". A well-built app also yields valuable data on visitor behaviour: which stages draw crowds, which food stall sells out, where bottlenecks form, so the next edition can be laid out more effectively.
Crew rostering, briefings, stewards' app, logistics and slot booking, permit tracking, an emergency app and risk assessments (RI&E). We often build this layer on a field-service app architecture: robust, offline-first and made for people working in the field. The crew receives tasks and briefings through a single timeline on their phones or ruggedised tablets, while head office sees in real time who is where and what has been ticked off.
Examples of what we build for clients in the events industry, from a simple visitor app to a deeply integrated cashless system.
Online sales, QR tickets, a secondary marketplace and anti-fraud.
Access, cashless payments and zone control in a single band.
Programme, wayfinding, push notifications and social features.
Indoor navigation with beacons or an AR overlay.
Lead capture, badge scanning and booth bookings for exhibitors.
Wallet system with Apple Pay, PIN, cash and token coins.
Rostering, a stewards' app and an emergency flow linked to the risk assessment and evaluation (RI&E).
Surveys, photo gallery, lead reporting and a visitor behaviour dashboard.
Multi-day festivals, stage tours, dance, pop and jazz events. Market names such as Lowlands, ADE or North Sea Jazz, where wristbands, multi-stage programmes, cashless payments and a fast visitor flow form the heart of the operation. Often the brand is just as important as the technology: the app must feel like part of the event, not a generic shell.
Trade fair organisers and business conferences with exhibitor portals, badge scanning, AI matchmaking and sponsor lead lists. Often hybrid, with both a live and an online component. The value here lies in the data: exhibitors want quality leads, speakers want reach, and the organiser wants to be able to show per edition what it delivered.
Eredivisie clubs with home matches and season tickets, theatres and dance venues with subscriptions, and venue operators such as large arenas and music halls handling hundreds of events a year. Here everything hinges on repeat visits: once a visitor is linked to an account, every subsequent visit should flow smoothly.
Multi-day festivals with cashless wristbands, multi-stage programming and a strong social layer. We often build the custom visitor app and cashless wallet and integrate them with an existing ticketing partner.
Trade fairs and industry conferences with an exhibitor portal, matchmaking and lead retrieval. Integration with exhibitors' and sponsors' CRM systems is decisive here.
Eredivisie clubs with home matches, marathons and running events, and federation-run tournaments. Access, season passes and participant apps in one environment, integrated with membership administration and point-of-sale systems in the stadium.
Cultural institutions with subscriptions, single performances and education programmes. Often integrated with grant accountability and visitor research.
Partner events, international kick-offs and awards shows for large employers. The focus here is on a polished attendee app and a seamless on-site experience for guests.
Arenas, music venues, exhibition halls and sports stadiums hosting dozens to hundreds of events a year. White-label platforms on which each tenant keeps its own brand, payments and attendee data.
Attendee registration, wristband tracking, BLE wayfinding and social features collect personal data. We build in consent management, data minimisation and retention from sprint one. For youth events we take extra account of the GDPR's rules on children's data. Right-to-erasure and data-export requests are handled automatically, so your team doesn't have to chase them by hand.
Cashless wristbands and point-of-sale integrations fall under PSD2 and form a regulated payments domain. We work with payment service provider integrations such as Mollie, Adyen, CCV or Buckaroo, and automate settlement with exhibitors and food and beverage stalls. For refund flows of remaining balances, we build an audit trail so that bookkeeping stays aligned.
Risk assessments (RI&E), emergency procedures, permit tracking and steward workflows are legally anchored at large events. An emergency app lets you send a message to all crew within seconds, and connects to the site map, first-aid posts and the emergency services. For AI features (programme recommendations, matchmaking), we take the AI Act and DSA into account.
A thirty-minute introductory conversation in which we review the layers you currently have, where things are causing friction, and which combination of standard platform and bespoke development will deliver the most value for your event.
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