Web development UX/UI design Headless CMS

Custom website development that is resilient and scalable

Have your website built by a team that looks beyond pixels. We build websites that are technically sound, load quickly on any device and are ready to grow with your organisation, from first visitor to returning customer.

More than a digital business card

Most company websites are built as one-off projects: launch and forget. We design websites as a living part of your business strategy. This means the technical architecture, content strategy and user experience are aligned from day one. Whether you need a corporate website that inspires confidence, a lead generation engine that converts measurably, or a knowledge platform that showcases your expertise, the foundation sets the ceiling.

Our approach in brief

We start every website engagement with a strategic conversation. Not about colours and fonts, but about your target audience, your market position and the behaviour you expect from visitors. Only then do we sketch wireframes, build a prototype and develop the final website in short sprints, so you can steer at every step.

  • Strategic intake: target audience, competition, conversion goals
  • Wireframes and interactive prototype before development
  • Iterative sprints with interim demos
  • Performance optimisation and SEO fundamentals at handover
1
Discovery
Audience analysis, sitemap, content strategy
2
Design
Wireframes, visual design, interaction patterns
3
Development
Frontend, CMS integration, forms and tracking
4
Testing & launch
Cross-browser testing, performance audit, go-live
5
Optimisation
Analytics review, iterative improvements, ongoing development

Which type of website suits your organisation?

Not every website needs the same architecture. The complexity of your content, the expected visitor volume and the degree of interaction determine which approach makes the most sense. Below are the most common variants we build.

Corporate & SME

Custom business website

The backbone of your online presence. A professional website that translates your brand identity onto screen, loads quickly and works well on every device. With a user-friendly CMS so your team can update content themselves without any technical knowledge.

  • Responsive design for desktop, tablet and mobile
  • CMS for independent content management
  • Optimised for search engines
Lead generation

Conversion-driven website

Built around measurable goals: enquiries, downloads, demo requests. Every page has a purpose and every interaction is tracked. Set up for A/B testing, so you can optimise based on data rather than guessing which copy or layout converts best.

  • Conversion-optimised landing pages
  • Forms with CRM integration
  • Built-in analytics and event tracking
Knowledge platform

Content-rich website or portal

For organisations with a lot of knowledge that needs to be made accessible in a structured way: knowledge bases, documentation portals, learning environments. With advanced search and filter functionality, taxonomies and, where needed, login environments for different user roles.

  • Advanced search and filter functionality
  • Role-based access control
  • Headless CMS for flexible content management

The technology behind a future-proof website

Many agencies start from a template and work from there. We start from your requirements and choose the technology stack that best fits them. That might be a headless CMS paired with a fast frontend framework, or a proven platform such as WordPress where that is the right fit. The choice is always justified, never dogmatic.

Frontend

Fast, accessible interfaces

We build frontends that load in under a second and meet the WCAG guidelines for digital accessibility. Modern JavaScript, server-side rendering for SEO and optimised images: the result is a website that scores highly on Google's Core Web Vitals and feels good for your visitors.

CMS & backend

Flexible content management

From headless CMS architectures to traditional solutions, we connect the content management system that suits your editorial process. Your marketing team edits texts and images, while the technical layer ensures performance and security.

Integrations

Seamless integrations

Your website doesn't operate in isolation. We integrate with CRM systems, marketing automation tools, analytics platforms and Google Analytics so data flows seamlessly. Form submissions in your CRM, leads in your pipeline, visitor behaviour in your dashboards, with no manual work.

Hosting & performance

Stable and fast in production

We advise on the hosting architecture that suits your expected traffic and uptime requirements. Whether that's a CDN-distributed static site, a containerised setup or a managed platform, the website needs to be fast for visitors in the Netherlands and beyond, and able to withstand traffic spikes.

Technologies we use to build websites

We choose technology based on your use case, not on hype. Below is a selection of the frameworks, CMS platforms and tools we regularly use in website projects.

Frontend frameworks

Next.js Astro Nuxt React Vue.js TypeScript

CMS & content platforms

Directus Strapi WordPress Sanity Contentful

Infrastructure & hosting

Vercel Cloudflare Docker AWS Google Cloud

Analytics & optimisation

Google Analytics 4 Google Tag Manager Hotjar Google Search Console

Why get your website built by Appfront

There are thousands of web agencies in the Netherlands. What sets us apart is not a flashy portfolio or a sales pitch, but a number of deliberate choices in how we work.

No templates, proper architecture

We don't sell themes with your logo slapped on top. Every website is designed around your specific goals, audience and technical requirements. That takes a little more groundwork, but the result is a website that does what you need, not just what the template happens to allow.

Full-stack team, no handovers

Design, frontend, backend, system integration and hosting advice: everything under one roof. You have a single point of contact, not a chain of freelancers working in isolation. That keeps communication tight and quality consistent.

Built to grow

A website that works well today but hits its limits in two years is a poor investment. We build with scalability in mind: modular components, clean code and good documentation. That way your website can grow with your ambitions without you having to start over.

Security and quality assurance

A website is a publicly accessible system. That calls for careful attention to security, privacy and availability, regardless of the size of the project.

  • HTTPS-only with modern TLS configuration
  • Content Security Policy and security headers
  • GDPR-compliant form handling and cookie policy
  • Regular dependency updates and security patches
  • Automated backups and recovery scenarios

Quality standards

We test every website for performance, accessibility and cross-browser compatibility before launch. This includes Google Lighthouse audits, manual testing on the most widely used browsers and devices, and functional checks of all forms and interactive elements. After launch, we monitor uptime and load times so that any issues are spotted quickly.

Read more about our information security policy and our responsible disclosure policy.

Websites for a range of sectors

The core of our approach is universal, but its application varies by industry. Each sector has its own expectations, compliance requirements and user patterns.

Professional services

Professional services and consultancy

Law firms, advisory agencies, accountants. Websites that inspire trust, demonstrate expertise through knowledge articles and guide visitors towards a conversation in an approachable way. Think team profiles, case descriptions and well-structured service pages.

Technology & SaaS

Technology companies and software providers

Product pages with technical depth, API documentation, interactive demos and integration with user portals. Websites that speak to both developers and decision-makers and keep the step to a trial or demo as low as possible.

Healthcare

Healthcare providers and medical organisations

Websites that meet the accessibility requirements of the healthcare sector, present information clearly to patients and referrers, and handle personal data securely in online forms and appointment booking.

Industry & manufacturing

Manufacturers and suppliers

Product catalogues with detailed specifications, configurators, dealer portals and multilingual websites for international markets. Often connected to ERP systems for up-to-date stock and product information. ERP integrations are essential here.

Frequently asked questions about getting a website built

A template website uses a pre-designed theme that you adapt with your own content. A custom website is built from scratch based on your specific goals, target audience and technical requirements. The difference lies in flexibility, loading speed, scalability and how precisely the website does what you need it to do.
That depends on your situation. For content-driven websites, we often choose a headless CMS with a modern front-end framework. For simpler informational sites, WordPress can be a good choice. We advise based on your content needs, technical requirements and budget, not on what we would most like to build.
Yes, as standard we build in a content management system that lets you edit text, images and pages yourself. We provide a short training at handover and make sure the CMS is intuitive for your editorial team, even without a technical background.
SEO starts with the technical foundations: fast loading times, semantically correct HTML, mobile-first design, structured data and a logical URL structure. We deliver every website with these fundamentals in place. Content SEO and link building are then an ongoing process that requires attention after launch.
The investment depends on the complexity of the design, the number of templates and pages, the integrations required (CRM, analytics, payment systems), whether a login environment is needed, and the degree of custom work in the CMS. A corporate informational website is a different investment from a multilingual platform with advanced search functionality.
Yes, we build bespoke e-commerce solutions, from headless commerce platforms to WooCommerce implementations. The right choice depends on your product catalogue, the expected transaction volume and the integrations you need with stock, payment and shipping systems.
We advise on the hosting solution that best suits your website and can provide ongoing maintenance: security updates, performance monitoring, content changes and technical enhancements. That way your website stays secure, fast and up to date without you having to keep an eye on it yourself.

Ready to take your website to the next level?

Tell us about your plans and we will discuss, without obligation, which approach best suits your organisation. From an initial assessment to a fully developed proposal, it all starts with a conversation.

  • A no-obligation conversation about your website plans
  • Advice on the right technical approach
  • From prototype to launch in short sprints
  • Ongoing maintenance and optimisation available

On applatenmaken.com, our platform focused on custom software development, you can find out more in App or website: what do you need? | choose in a few questions.

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