Custom Channable integration development
Appfront builds custom Channable integrations that fully automate your product data and marketplace orders, whether from your webshop, PIM or ERP. Through the Channable REST API and webhooks, product data flows in, feed rules are optimised per channel, and marketplace orders are linked back to your ERP, WMS or OMS. Stock and prices stay in sync, so you can sell across hundreds of channels without manual work.
What is a Channable integration?
Channable is a Dutch feed management and marketplace integration platform from Utrecht, focused on e-commerce. It centralises your product data, optimises it with feed rules and distributes the feeds to hundreds of channels, from Google Shopping and social media to marketplaces such as bol, Amazon and Marktplaats. Channable also handles PPC automation and order connections with marketplaces, so sales on those channels flow back into your own systems.
A custom integration with Channable means, in practice: getting product data from your webshop, PIM or ERP automatically into Channable, tailoring feed rules per channel to your range and margins, and sending marketplace orders back to your ERP, WMS or OMS via the Channable REST API. Stock and prices stay in sync across all channels, and where standard connectors fall short, we build a custom connector.
Appfront builds in line with the official Channable API documentation and the OWASP ASVS security standard. We align feed rules, order flows and error handling with your actual e-commerce processes, so the integration grows with your range and runs reliably, including during peak periods such as sales and the holidays.
Optimised product feeds
Feed rules that enrich, clean and map your product data per channel: titles, categories, prices and attributes adjusted to each channel's requirements. One data source, hundreds of channel-specific feeds, without manual work.
Marketplace orders at a glance
Sales on bol, Amazon and other marketplaces flow back to your back office via the Channable REST API. Status and track-and-trace updates are sent back to the channel automatically, so everything comes together in one place.
Stock and prices in sync
Stock and prices stay synchronised across all channels, so you don't oversell or advertise outdated prices. Repricing and PPC data from Channable feed your campaigns and margins on every channel.
Our development process for Channable integrations
We work to a proven methodology that removes uncertainty early and delivers a stable integration. From an initial analysis of your range, feed channels and marketplace strategy through to go-live and ongoing management, every step is aimed at an integration your team can understand and trust.
We map which product data from your webshop, PIM or ERP needs to go to Channable, which channels and marketplaces you want to manage, which feed and repricing rules apply, and whether order sync back to your ERP or WMS is relevant.
We design the integration architecture, choose the right authentication and draw up an error-handling strategy.
Implementation with automated tests, structured logging and monitoring. You see working builds along the way.
Controlled go-live with data validation and a safety net, followed by ongoing management and further development.
What a Channable integration delivers in practice
Every Channable integration is set up specifically for your range, sales channels and adjacent systems. Below are the features we most often deliver for organisations that use Channable at the heart of their e-commerce.
Product data from webshop to Channable
Integration with your webshop, PIM or ERP so that product data, variants, stock and prices flow into Channable automatically. No more manual exports: changes in your source pass through to all connected channels.
Feed rules and optimisation per channel
Channel-specific feed rules: mapping titles and categories, enriching attributes, and filtering out thin or unavailable products. Each channel receives exactly the product data it requires, aligned with your margins and range.
Marketplace order sync to ERP/WMS
Orders from bol, Amazon and other marketplaces flow back into your ERP, WMS or OMS via the Channable REST API. Status and shipment updates are sent back to the channel automatically, with an audit trail for every order.
Stock & price synchronisation
Real-time stock and price synchronisation across all channels and marketplaces. If you sell on one channel, stock updates everywhere else, helping you avoid overselling, cancellations and marketplace penalties.
Repricing & PPC data
Feed repricing rules and PPC automation from Channable fed back into your own dashboards and campaigns. Bid competitively on marketplaces, supply Google Shopping and social with up-to-date data, and manage margin per channel.
Custom connector
Where standard connectors fall short, we build a custom connector on the Channable REST API: your own channel, a non-standard ERP/WMS or specific order and feed logic that your situation requires. Fully tailored to your processes.
Typical use cases in practice
A Channable integration looks very different from one organisation to the next. We see a number of recurring patterns, and for each we have a working setup with attention to feed rules, marketplace orders and the right stock and pricing logic.
Webshops & D2C brands
Webshops and direct-to-consumer brands that want to distribute their range to Google Shopping, social and marketplaces. Product data flows from the webshop into Channable, feed rules are optimised per channel, and orders return to the back office. See also our Shopify integration.
Retailers with marketplaces
Retailers that sell actively via bol, Amazon, Marktplaats and Zalando alongside their own webshop. Channable handles the feeds and the order connection; we link those orders back to your ERP or WMS and keep stock in sync across all channels, so overselling and manual processing disappear.
E-commerce agencies
E-commerce and marketing agencies that manage feeds, channels and marketplace sales for multiple clients. A standardised integration between client webshops, Channable and back-office systems scales across your client portfolio and saves your team manual work per account.
Multi-channel & cross-border
Webshops selling in several countries and managing different channels, marketplaces and currencies per market. Channable handles the right feeds and channels for each country; we ensure product data, stock and orders come together centrally in your systems, including when shipping from multiple warehouses.
Technology we use
We build Channable integrations with the official REST API and webhooks, combined with the backend stack that suits you. The precise choice depends on your webshop, ERP/WMS and the channels you manage, so your own team can run or further develop the implementation.
Why choose Appfront for your Channable integration?
Appfront has extensive experience building API integrations for a wide range of organisations in the Netherlands. We always start with a thorough analysis of your existing systems and processes. An integration should not only work technically, but also add practical value to your e-commerce.
For every integration, we write clear documentation and make sure your own team, or any future supplier, can understand and manage it. No black box, just transparent code and clear agreements on monitoring, alerting and maintenance.
You work with a dedicated point of contact who understands both the technical and the functional side. This keeps communication short, prevents misunderstandings and speeds up decisions when choices need to be made during development.
Also explore our broader services around API integrations, middleware, custom software and web app development, and related e-commerce integrations such as the Sendcloud integration and Magento integration.
- Experience with the Channable REST API, feeds and marketplace orders
- Specialists in integrations with webshops, PIM, ERP and WMS
- Experienced in feed optimisation, repricing and order sync
- Secure by default: API token rotation, webhook signature validation, scoped permissions
- Structured error handling and retry mechanisms
- Comprehensive logging and monitoring from day one
- Clear documentation your team can read and manage
- A fixed point of contact, no account managers passed around
- Ongoing maintenance and proactive further development
- A way of working tailored to your existing e-commerce landscape
Security and privacy in Channable integrations
Marketplace orders that flow between channels and your back office always contain personal data, such as customers' names, addresses and contact details. Appfront builds to the OWASP ASVS and Channable's security best practices. That means, among other things: API tokens stored in secure vaults, webhook signature validation, scoped permissions and regular audits of the feed and order flows between your webshop, Channable, marketplaces and ERP/WMS.
We document the data flows, feed rules and order integrations so that your record of processing activities is complete and you can demonstrably comply with the GDPR. We log order and status updates in a traceable way, so you can trace for each sale which data was exchanged, when, and with which channel.
More on our security approach: information security policy and CVD policy.
- GDPR-compliant data processing and data minimisation
- Encryption in transit (TLS 1.2+) and at rest
- Role-based access and least-privilege principles
- Audit logs with traceable data flows
- Automatic retries and dead-letter queues
- Monitoring and alerting for anomalies
- Secrets management in line with best practice
- Documentation for your record of processing activities
Frequently asked questions about Channable integrations
Answers to the questions we are asked most often about Channable implementations.
A Channable integration is a technical link between Channable and another system, such as your webshop, PIM, ERP, WMS or OMS. Product data flows from your source into Channable, where feed rules optimise the data and distribute it to channels such as Google Shopping, bol, Amazon and Marktplaats. Using the Channable REST API and webhooks, we sync marketplace orders back to your back office and keep stock and prices in sync. An integration can be simple (one feed export to one channel) or extensive (order sync, stock management and custom connectors across multiple marketplaces).
Channable suits webshops, retailers and brands that want to distribute and optimise product data across many channels and marketplaces at once. It is strong in feed management, PPC automation and marketplace order connection. For pure product information management you use a PIM, which you connect to Channable; for pure payment processing you use a payment provider. Channable is then the link that lets your product data and orders flow between webshop, marketplaces and back office.
A simple integration, meaning product data from your webshop into Channable and activating one or a few feed channels, can go live within a few weeks. More complex scenarios, such as marketplace order sync back to your ERP or WMS, stock and price synchronisation, repricing and custom connectors, usually take longer. After an intake meeting, we provide a realistic estimate.
We work with the official Channable REST API (v1) and webhooks, combined with feed exports and imports and the marketplace order API. We tailor the backend stack to your situation, whether Node.js, Python or PHP. On the source side we connect your webshop, PIM or ERP/WMS; on the channel side, Google Shopping, bol, Amazon, Marktplaats and social channels. Authentication runs through API tokens with scoped permissions.
The cost depends on the complexity of the data flows, the number of systems and channels to connect, the required synchronisation frequency and the amount of custom work in the feed and order logic. Ongoing management, monitoring and support also affect the total investment. We always provide a clear quote following a no-obligation analysis of your situation.
Yes. Order and customer data flowing between marketplaces and your back office contains personal data, so Appfront builds to the OWASP ASVS: API tokens stored in secure vaults, webhook signature validation, scoped permissions and strictly separated rights per integration. We document the data flows between your webshop, Channable, marketplaces and ERP/WMS so that your record of processing activities remains complete and you demonstrably comply with the GDPR.
Yes. Appfront regularly takes over existing Channable integrations, even if they were originally set up by another party. We review the feed rules, channel configuration, order sync, API integrations and error handling, document the current setup and propose improvements. From that point on, we handle adjustments, extensions to new channels and monitoring, including timely API token rotation.
Channable works well for webshops, D2C brands, retailers with a marketplace strategy, and e-commerce and marketing agencies that manage feeds and channels for multiple clients. Typical use cases: distributing product data to Google Shopping and social, selling via bol, Amazon and Marktplaats with order sync back to ERP or WMS, and stock and price synchronisation across channels. Also suitable for multi-channel and cross-border webshops that run different channels per country.
Ready to build your Channable integration?
Tell us which webshop, PIM or ERP you want to connect to Channable, and which channels and marketplaces you want to sell on. We're happy to help with feed rules, order sync, and stock and price synchronisation. A no-obligation first conversation will give you a clear picture of what's possible within half an hour.