Custom Smart TV app development for multiple platforms
Appfront develops custom Smart TV apps for Samsung Tizen, LG webOS, Android TV and Apple TV. We specialise in TV applications for streaming, retail, hospitality and enterprise purposes.
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Smart TV app development for all purposes
By now, around 70% of television sets in Dutch households are connected to the internet. Connected TV is no longer a trend but standard viewing behaviour, with viewers switching seamlessly between Netflix, Videoland, NPO and other platforms. We develop native TV applications that perform optimally on Samsung Tizen, LG webOS, Android TV and Apple TV.
Every Smart TV app is built as fully custom development, focused on ease of use with the remote control, large screens and family viewing experiences.
Video streaming
High-quality video playback with adaptive streaming for a better viewing experience
Interactive content
Games, polls, commerce and social features optimised for TV interfaces
Smart TV platforms we support
Cross-platform development for maximum reach. Native apps per platform or a shared codebase, depending on your wishes and budget.
Samsung Smart TV
Native Tizen apps for Samsung Smart TVs. HTML5/JavaScript with the Tizen SDK for good performance.
LG Smart TV
webOS apps for LG Smart TVs. Web-based applications with native TV functionality.
Android TV
Android TV apps for Sony, Philips and other Android TV devices. Java/Kotlin native development.
Apple TV
Native tvOS apps built with Swift/SwiftUI. Optimally integrated with the Apple ecosystem.
Roku TV
BrightScript channels for Roku devices. Lightweight applications that load quickly.
Amazon Fire TV
Fire TV apps using Amazon APIs. Alexa Voice Remote integration and Amazon services.
Smart TV app applications
According to eMarketer, in 2026 nine streaming services will each generate more than one billion dollars in advertising revenue, compared with just two in 2020. That growth offers opportunities well beyond entertainment: from hospitality to retail and healthcare.
Streaming & Entertainment
Video-on-demand platforms, live TV, music streaming and gaming. Complete entertainment ecosystems for Smart TVs.
Retail & e-commerce
Product catalogues, virtual showrooms and direct shopping via TV. QR code integration for mobile checkout.
Hospitality & Hotels
In-room entertainment, hotel services, local information and guest communication via Smart TV.
Corporate & Training
Digital signage, employee training, corporate communications and meeting room displays.
Healthcare & Wellness
Patient entertainment, health information, fitness content and telemedicine via Smart TV platforms.
Smart TV app features & capabilities
Core TV Features
- 4K/HDR video playback support
- Adaptive bitrate streaming
- Remote control navigation optimisation
- Voice command integration
- Multiple audio tracks & subtitles
- Picture-in-picture support
Interactive Elements
- Social viewing features
- Interactive overlays & polls
- Second screen mobile integration
- Gaming & entertainment apps
Technical Capabilities
- Cloud-based content management
- Real-time analytics & tracking
- User authentication & profiles
- Offline content caching
- DRM content protection
- Multi-language localisation
Business Integration
- CRM & customer data platforms
- Payment gateway integrations
- Analytics & business intelligence
- Third-party API integrations
Test your idea first: a working prototype in 1 day
With OneDayBuild, we turn your idea into something tangible in one day for €1,150, so you can see whether further development is worth the investment. Decide to go ahead with the full build? Then we credit the full cost.
Explore OneDayBuild →Smart TV app development process
From concept to TV launch – our process for cross-platform Smart TV apps that users can download directly from TV app stores.
1. Platform Strategy
Define target platforms, target audience and TV viewing patterns. Technical requirements per Smart TV platform.
2. TV UX Design
10-foot interface design, remote control navigation and family viewing optimisation for TV screens.
3. Native Development
Platform-specific development using native SDKs or cross-platform framework implementation.
4. Testing & Certification
Device testing on real Smart TVs, platform certification processes and app store submission.
5. Launch & Distribution
App store launches, marketing support and user onboarding for TV-first experiences.
Why choose Appfront for Smart TV apps?
- Experience with all major Smart TV platforms
- TV-first UX/UI design expertise
- Cross-platform development efficiency
- App store certification support
- Device testing on real Smart TVs
- Post-launch maintenance and updates
Smart TV App Consultation
Not sure which Smart TV platforms suit your use case? We advise on:
- Platform selection and prioritisation
- Technical feasibility assessment
- Development timeline and budget
- App store requirements per platform
- User adoption strategies
Frequently asked questions about Smart TV apps
We develop for Samsung Tizen, LG webOS, Android TV, Apple TV, Amazon Fire TV and Roku. Cross-platform development gives you wider reach across different Smart TV brands and streaming devices.
Een basis Smart TV app duurt 8-16 weken, complexe apps met streaming features 4-8 maanden. We werken parallel aan verschillende platforms voor efficiënte ontwikkeling en snellere time-to-market.
Yes, we build complete ecosystems where Smart TV apps sync with mobile apps. Second-screen experiences, remote control functionality and cross-device content sharing are standard capabilities.
Each Smart TV platform has its own app store: Samsung Smart Hub, LG Content Store, Google Play for Android TV, and so on. We support the complete submission and certification process for all platforms.
Yes, Smart TV apps can support 4K Ultra HD, HDR10, Dolby Vision and other high-quality video formats. Adaptive streaming can deliver good quality across different TV models and internet connections.
Absolutely. We implement comprehensive analytics for viewing patterns, user engagement, content performance and device usage. Compliance with privacy regulations such as GDPR is built in as standard.
Ready for your Smart TV app project?
From concept to TV app stores – we build Smart TV apps that users enjoy using. Discuss your idea in a free advisory call.