A consumer app where every screen flow is optimised for acquisition, conversion and retention. Social login, push engagement, in-app purchases, ASO and analytics — delivered as one cohesive product, not as loose building blocks.
With a B2B app, the end user is a professional who wants to get their work done, so efficiency, integrations and role management come first. With a B2C app, the end user is a consumer who wants to feel something, buy something or get something sorted. The rules of the game revolve around acquisition, conversion, retention and scale, and all three stages have to work at product level, not just on the marketing plan.
That means: an installation flow that works in half a minute, onboarding that delivers the "aha" moment within three screens, push notifications that don't annoy, an in-app purchase that complies with Apple's and Google's rules, and a design that is WCAG/EAA compliant. We build B2C apps this way: as a consumer product, not as an extension of a backend.
The biggest pitfall in custom B2C app projects is that functional scope dominates, while the real challenge lies in the details of the end-user experience. A button one tap closer, a loading screen that disappears half a second faster, a notification that arrives at exactly the right moment: these are the levers that make the difference between an app that stays installed and one that disappears within a week. Our approach focuses the first sprints on that core experience, and only then on breadth.
The choice depends on who your audience is, how you plan to monetise, and how much operational complexity surrounds it. We'll discuss which approach fits during the introductory call.
A focused app for one clear job-to-be-done. Think of a D2C brand opening its own channel alongside the webshop, a loyalty app for a physical retail chain, or a community app built around a newsletter or festival. Social login via Apple, Google and Facebook, push engagement at the right moments, and a light in-app store or referral mechanism where it fits. Built cross-platform so one codebase serves iOS and Android.
An app with a recurring revenue stream or a two-sided market. Subscription flow via App Store IAP, Play Billing or your own payment solution (Stripe, Mollie), depending on the type of offering and what the store policies allow. Behaviour-based personalisation via a recommendation engine, A/B testing in onboarding and paywall, and integrations with CRM (HubSpot, Salesforce) and marketing automation (Klaviyo, Braze) for retention campaigns.
Mission-critical app for an insurer, energy supplier, bank, telecom provider or healthcare provider. Deep integrations with policy systems, smart meter data, payment providers or EHR portals, plus PSD2 flows and iDIN identification where the sector requires it. Scales to hundreds of thousands of users, with multi-language support and region-specific flows. In-app support via chat (Intercom, Zendesk) and an ongoing release cycle that keeps pace with OS updates and store policies.
A working B2C app in both stores, plus everything around it needed to run the growth itself.
The B2C app appears in almost every consumer market. Here is a selection of where we often sit at the table. If you don't quite recognise your sector in these categories, we're still happy to talk.
D2C brands in fashion, lifestyle and food that want to reach their customers through more than just a webshop, via their own channel with push notifications, loyalty and a second purchase moment. For retail chains with physical stores, this is often a loyalty card replacement with scan-and-go, stock visibility per branch and targeted offers based on purchase history. Often with a retail app or a headless commerce platform as the underlying system.
Newspapers, magazines, podcast platforms or newsletter publishers that want a consumer app alongside their web offering. Subscription flow with App Store in-app purchase or a proprietary payment route, offline reading mode, push notifications for breaking news and an editorial CMS at the back end. For publishers working with paywalls, we pay particular attention to balancing an accessible free tier with a conversion flow that doesn't feel like a barrier.
Banks, investment platforms, insurers and health insurers that want a secure customer app where users manage their own affairs. PSD2 flows, iDIN identification, reporting claims, viewing policies and tracking payouts, integrated with core administration, claims systems or a payment platform. Beyond functionality, trust matters here too: visual design, transparency about data, and support that feels human.
Energy suppliers with smart meter data and consumption insights, telecom providers managing data bundles and subscription changes, and water or heat companies collecting meter readings via the app. Self-service reduces call centre pressure and gives customers control over their usage and costs. Often combined with proactive push notifications when consumption peaks or a bill is above average, communication that prevents problems rather than explaining them afterwards.
Healthcare providers looking to offer telehealth consultations, patient portals linked to their EHR, mental health apps with journalling and check-in features, and fitness apps with training progression and wearable integrations. Strict privacy, NEN 7510 where applicable, and, for apps aimed at children or vulnerable groups, additional safeguards around consent and data minimisation.
Mobility (car sharing, public transport, EV charging and multimodal travel), hotels with digital check-in and room keys, restaurants with delivery and loyalty, and festival and event apps with programmes, tickets, push notifications for changes and in-app refreshment ordering. Often involving location, offline mode, in-app payments and integrations with POS or property management systems.
E-learning platforms for secondary schools, tutoring apps for one-to-one teaching, knowledge quiz apps for professionals and light gaming or entertainment apps. Here everything revolves around session length and return visits: daily streaks, personalised recommendations, badges and notifications that land at the right moment without feeling intrusive.
Municipalities, provinces and public service organisations looking to offer digital services to citizens, from waste collection calendars and parking permits to DigiD-linked applications, public space reporting and participation platforms. High demands on accessibility (WCAG/EAA), multiple languages and clear logging for auditability.
Sports clubs with a fan app, festival organisers with a year-round community app, lifestyle brands with a referral mechanism, and niche communities that want their own channel alongside the large social networks. The common thread: emotional connection, sharing and invitation flows, and push notifications that users experience as value rather than interruption.
With OneDayBuild, we turn your idea into something tangible in one day for €1,150, so you can see whether further development is worth the investment. Decide to go ahead with the full build? Then we credit the full cost.
Explore OneDayBuild →A conversation in which we define the proposition and the "job to be done" for the end user. Which acquisition channels do you have, what does the funnel look like, what is the business model, and which set of metrics will tell you whether the app works. We also outline what a minimum viable core flow could be, which is often narrower than clients expect at the outset.
A workshop with your team plus interviews with prospective users. From this we develop wireframes for onboarding, the core flow and monetisation. In parallel we check GDPR, ePrivacy, store policies, WCAG/EAA and, for children's apps, the AVG-K requirements. For apps with a recommendation engine we also assess the scope of the AI Act, and for large consumer platforms the DSA obligations around moderation and transparency.
A working build every two weeks, available via TestFlight and Play Console internal testing. Your team tests along with us, and external testers too. We develop the first store listing and ASO setup together during this phase, so we don't discover at the end that a screenshot or a piece of text breaches a policy. We work with a short demo at the end of each sprint and a review: what already works, and what needs refining.
We roll out on a limited basis first, often in one region, with one user segment or through a staggered launch via the Play Console. We measure what works in Mixpanel or Amplitude and expand from there. Further development is driven by what the figures show rather than by what we assumed in advance. Push cadence, onboarding sequence and paywall placement are often fine-tuned at this stage before a broad launch.
After going live, the focus shifts to OS updates, changes to store policies and data-driven development. We work with a quarterly roadmap based on retention figures, support tickets and commercial priorities. The difference between an app that survives its first year and one that grows year on year lies in this phase.
What clients usually want to know before starting a B2C app.
A thirty-minute introductory call, no obligation. Tell us where the user comes from, where they need to go and what the business model is. We will help you think through scope, stack and what should be first on the roadmap.
Appfront uses cookies and similar technologies to keep the website working properly, for analytics and for marketing. You choose what you allow. Read more in our privacy policy.
