Custom app development for advertising placement and the placement plan
Media owners draw up their placement plans in the office, but the work often happens out in the field. The salesperson is with a client and wants to know what's available. The installation crew hangs posters or sticks up boards, and the proof only comes later. Appfront builds an app for both: availability and options at the client's, and placement with photo evidence per location, linked to your placement plan.
What is an advertising placement app and placement plan?
A media owner sells space: a billboard by the roadside, a bus shelter, a screen, a page in a magazine. The inventory, with availability per period, is kept in the office, and a placement plan is drawn up for each campaign. For that, see our page on placement planning software. But much of the selling and placement happens away from the office.
A salesperson sitting with a client phones the office to check whether a location is free, and takes the option later. Meanwhile a colleague books the same spot. The placement crew gets a list on paper, sticks up the posters and takes photos on their own phone. Those photos reach the plan later, or not at all, and the advertiser asks for proof. A broken board or a location that can't be reached only gets reported once the campaign is already running.
An app makes that work visible the moment it happens. We build custom solutions because operators differ: which media and locations you run, how options and bookings work, and which systems you use for planning and invoicing.
Free or taken
Availability and options at the client's, not via the office.
Evidence per location
Placement with photo, time and place, straight into the plan.
Plan kept up to date
Deviations and damage reported immediately.
How we build your app for ad placement and the placement plan
We start with your sales and placement: how salespeople currently see availability, how options work, how the crew receives its work, and how proof comes back. We often start with placement and proof photos, as advertisers ask most about those. Sales at the client's follows once the first version is running well.
Sales, options, placement and proof.
What salespeople and crews need out in the field.
Integrated with your placement plan and sales system.
Going live, then expanding with whatever the teams ask for.
What an ad placement and placement plan app actually does
The components below appear in almost every ad placement app. Which ones you need depends on your media.
Availability
Per location and period.
Options
Taken at the client's.
Placement list
Per crew and per day.
Proof photo
With time and place.
Map
Locations on the route.
Notifications
Damage and deviations.
Who we build an ad placement and placement plan app for
The app is designed for media operators with salespeople and placement crews working out in the field. The more locations and campaigns you run, the more the app delivers.
Outdoor advertising
Many locations. Proof per location matters most.
Screen operators
Inventory per screen. Availability is the core.
Local media
Salespeople at the client's. Quickly securing an option matters.
Placement companies
Working for operators. The daily list matters.
Test your idea first: a working prototype in 1 day
With OneDayBuild, we turn your idea into something tangible in one day for €1,150, so you can see whether further development is worth the investment. Decide to go ahead with the full build? Then we credit the full cost.
Explore OneDayBuild →Technology and integrations
This page is about an app for sales and placement. For inventory and planning at the office, see our page on ad space placement planning software; for commissions and invoicing, our page on the agency commission and advertising invoicing app; and for publishers, our page on publishing software. You can read about how we work at building an app.
Why choose Appfront for your ad placement and placement plan app?
An option that has to go through the office, and a proof photo that stays on a placer's phone, cost you sales and trust. That's what we build around: availability at the client's, proof per location straight into the plan, and a plan that knows what's happening out in the field.
No double bookings
Everyone sees the same thing.
Proof straight away
The advertiser doesn't have to wait.
Problems caught early
Damage reported on the day itself.
Security and privacy in an ad placement and placement plan app
The app holds data on clients, campaigns and pricing. Access is set by role: a salesperson sees sales, a placer sees only their own list.
The app also works without coverage and sends everything as soon as there is a connection. The data is stored in a European data centre, with encrypted storage and daily back-ups. We record the processing in a data processing agreement.
Frequently asked questions about an ad placement and placement plan app
Questions media owners ask before getting started.
It shows salespeople at the client's which space is free and lets them take an option, and it gives the placement crew a list for each day. Every placement is completed with a proof photo showing time and place, and its status flows straight back to the placement plan.
The software is for the office: the inventory, the plan per campaign, the check for double bookings and the invoice. This app is for those who work outside: the salesperson with the client and the crew at the location.
Yes. The proof photos are stored per location alongside the plan, with time and place. You can bundle and share them per campaign, without anyone having to collect photos from phones.
Yes. The salesperson sees availability per location and period, places an option, and colleagues see it straight away. That way, no spaces get sold twice.
The installer reports it with a photo in the app. The office sees the report immediately and can offer another location or schedule the repair before the campaign starts.
Yes, provided those systems have an interface. Availability, plans and placement lists come out of them, and options, placements and proof go back in. We'll look at which route is available in the first step.
Check that first. Some packages include an app for installers, and that may be enough. Custom development makes sense if sales and placement need to live in one app, or if the current app doesn't suit your media.
Sales and placement in one app?
Tell us which media and locations you operate, how salespeople currently place options and how proof of placement comes back. We'll show you what the app would look like.