Custom webshop development by experienced e-commerce developers
A custom webshop that does exactly what your business needs, without the limitations of standard templates. We build custom e-commerce platforms that grow with your revenue, integrate with your ERP and warehouse, and convert where template shops fall short.
Why a custom webshop instead of a template
Template webshops from Shopify or WooCommerce work well for simple product catalogues. But once you need complex pricing logic, B2B portals, multi-warehouse fulfilment or sector-specific workflows, off-the-shelf solutions start to struggle. A custom e-commerce platform gives you full control over functionality, performance and scalability.
Custom e-commerce platform
A webshop architecture built entirely to measure. No conflicting plugins, no theme restrictions. Your own codebase that does exactly what your business process requires, from the checkout flow to inventory management.
- Your own codebase, fully under your control
- No licence fees to third parties
- Unlimited customisation without plugin conflicts
Headless commerce architecture
Front-end and back-end decoupled via APIs. This lets you update the shopping experience independently of the commerce logic, and show the same product data on web, app and in-store displays without duplicate work.
- Very fast front end (SSR/SSG)
- Independent front-end and back-end deployment
- Multi-channel from a single source
ERP and warehouse integration
Real-time integration with your existing systems: stock, orders, invoicing and logistics. No more manual CSV exports; everything flows automatically between webshop and back office.
- Two-way sync with ERP/WMS
- Automatic order transfer
- Stock across multiple locations
Migration from an existing shop
Switching from Magento, WooCommerce, Shopify or legacy systems to a modern custom platform. Includes data migration, URL redirects and SEO preservation so you don't lose rankings.
- Product and customer data migration
- 301 redirects to preserve SEO
- Phased transition without downtime
E-commerce platforms for every sector
Every type of webshop comes with its own challenges. Complex configurators, volume pricing, subscription models or marketplace logic: we build the architecture that suits your business.
B2B webshop
Customer-specific prices, volume discounts, quote flows and approval processes. ERP integration for real-time stock and invoice history. Multi-user accounts with role-based permissions.
Fashion webshop
Size and colour variants, lookbooks, fast visual navigation and size guides. An optimal mobile experience, because people shop for fashion on the go. Returns portal and loyalty integration included.
Multi-vendor marketplace
A platform on which multiple sellers offer their products. Vendor onboarding, commission logic, split payments and review systems. Think of a vertical niche marketplace for your sector.
Food and FMCG webshop
Delivery schedules, time slots, fresh-weight products and subscriptions. Integration with route optimisation and cold-chain logistics. Best-before date tracking and allergen filters built in.
Subscription commerce
Recurring billing, flexible packages, pause and restart options and churn prevention. From supplement boxes to SaaS licences, every subscription model is built to measure.
Product configurator
Customers assemble their own product: materials, dimensions, colours, engravings. Real-time price calculation and 3D preview. Ideal for furniture, print and industrial sectors.
Core functionality we build
A professional custom webshop is about more than a product catalogue with a shopping basket. These are the functional building blocks we develop for you.
Payments and checkout
Optimised checkout flows that maximise conversion. Integration with Mollie, Stripe, Adyen or your preferred PSP. iDEAL, credit card, Klarna, Apple Pay, B2B invoice: all the payment methods your customers expect.
- One-page and multi-step checkout
- Guest checkout without mandatory registration
- Automatic VAT calculation per country
- Abandoned cart recovery
Product management and catalogue
A flexible product information model that suits your range. Variants, bundles, configurable products and dynamic pricing. A custom CMS back end with which your team manages products independently.
- Unlimited variants and attributes
- Bulk import via CSV/API
- Dynamic pricing rules and volume discounts
- Multi-language and multi-currency
Search and filtering
Fast, relevant search results via Elasticsearch or Algolia. Faceted search with filters for brand, price, size, colour: everything your customers need to find the right product quickly.
- Typo-tolerant and auto-suggest
- Faceted filters with real-time counts
- Synonyms and search merchandising
- Personalised search results
Multi-channel and integrations
The same product data, stock and orders across all your sales channels. Webshop, mobile app, bol.com, Amazon and physical stores, all driven from one central platform.
- Marketplace integrations (bol, Amazon)
- POS integration for physical stores
- Order management across all channels
- Central stock management
Technology we use
We choose technology based on your specific requirements, not the other way around. This is the ecosystem we work with every day for custom e-commerce projects.
Front end
Lightning-fast storefronts built with modern frameworks. Server-side rendering for SEO, static generation for speed, and client-side interaction where it improves the user experience.
Back end and APIs
Scalable back-end systems that can handle thousands of simultaneous orders. RESTful and GraphQL APIs for flexible integrations with third parties.
Payments and commerce
Proven payment infrastructure and commerce tooling that is compliant and reliable. No self-built payment flows, but integration with established PSPs.
Infrastructure
Cloud-native hosting that scales automatically during peaks (Black Friday, campaigns) and scales back down when things are quiet. Containerised deployments for reproducibility.
Test your idea first: a working prototype in 1 day
With OneDayBuild, we turn your idea into something tangible in one day for €1,150, so you can see whether further development is worth the investment. Decide to go ahead with the full build? Then we credit the full cost.
Explore OneDayBuild →Why choose Appfront for webshop development
Plenty of companies tweak a Shopify theme and call it "custom". We actually build custom e-commerce platforms, from database design to deployment pipeline.
No template shops, your own codebase
Every platform we build belongs to the client. No vendor lock-in, no monthly licences paid to a SaaS provider. You own the code and can always carry on with it, either with us or with another team.
- Full source code in your ownership
- No dependence on third-party themes
- Unlimited scalability without plan limits
Built to grow
An architecture that won't buckle at ten times the traffic or fifty times the products. From the outset we think about scalability, caching strategies and database optimisation, so your shop grows along with your revenue.
- Horizontally scalable architecture
- CDN and edge caching for speed
- Load testing for peak demand
A Dutch partner with short lines of communication
Based in Amsterdam. Direct communication with the developers working on your project, with no offshore teams or account managers in between. That means faster iterations and fewer misunderstandings.
- Team in Amsterdam
- Agile working in sprints
- Direct access to senior developers
From MVP to enterprise
Whether you want to launch an MVP quickly to validate your concept, or need a mature platform handling millions of euros in annual revenue, we scale the team and the architecture with your stage.
- Fast time-to-market for new shops
- Incremental expansion after launch
- Long-term partnership for ongoing development
Security and compliance for e-commerce
A webshop handles payment details, personal data and order history. That calls for a security-first approach throughout the entire development process, not as an afterthought.
Payment security
- PCI DSS compliance via certified PSPs
- No card data on your own servers
- 3D Secure and fraud detection integration
- Tokenised payments for repeat purchases
GDPR compliance
- Privacy by design in every feature
- Cookie consent management
- Right to erasure implemented
- Data processing agreements with sub-processors
Application security
- OWASP Top 10 as the development standard
- Rate limiting and DDoS protection
- End-to-end HTTPS/TLS encryption
- Regular security audits and penetration testing
- Automated dependency scanning
- Role-based access control (RBAC)
Monitoring and availability
- 24/7 uptime monitoring with alerting
- Automated backups and disaster recovery
- Zero-downtime deployments
Frequently asked questions about custom webshops
What determines the cost of a custom webshop?
How long does it take to build a custom webshop?
Can I migrate my existing webshop to a custom platform?
Which payment methods can be integrated?
What about hosting and scalability?
Do you also offer maintenance and further development after launch?
Ready to discuss your custom webshop?
Tell us about your e-commerce challenge. Whether you want to replace an existing shop, launch a new platform or extend your current system, we're happy to help you find the right approach.