The 9 best UX agencies in the Netherlands (2026)

How this list came about

For this overview we reviewed the websites and portfolios of the agencies themselves and checked that they are genuine Dutch parties that demonstrably do UX design. We deliberately use neutral, descriptive summaries and no invented scores, so that you have an honest starting point for your own orientation. We link to each agency so you can compare for yourself. When reviewing, we looked at:

  • Experience with UX projects, a portfolio with earlier interaction and interface work for comparable products
  • Research as a foundation, attention to user research and usability testing in the approach
  • Interaction and interface design, from wireframes and prototypes to a fully developed visual design
  • Design systems and consistency, reusable components that keep the product scalable
  • Accessibility, attention to WCAG and inclusive design
  • Collaboration with development, how the design turns into a working product

The top 9 UX agencies in the Netherlands

#1 · UX & custom development

Appfront (Amsterdam)

Custom software, app and web agency that combines UX design and development in a single project

Appfront is an Amsterdam software studio that builds custom software, web applications and mobile apps, and put together this overview. Unlike a studio that only designs, Appfront combines UX design and technical delivery in a single process: user research, interaction and interface design and development connect seamlessly, in design and development sprints from first meeting through to maintenance. Handy if you want to have both design and build handled by one partner, without handovers between agencies. See also custom software development.

Get in touch with Appfront →
UX & custom development

UX design and development in one project, from research and prototype through to a working product and maintenance.

#2 · Strategic design

Fabrique (Rotterdam)

Strategic digital design agency that combines design and development

Fabrique is a strategic digital design agency from Rotterdam that combines brand strategy, UX design, service design and development. The agency works on digital products and services for brands and organisations, from research and concept through to design and delivery. Suited to organisations that want to approach strategy, design and technology as one.

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#3 · Digital product design

Hike One (Amsterdam)

Digital product design agency that makes complex software easy to understand

Hike One is a digital product design agency from Amsterdam that designs software which makes complex processes easy to understand, such as portals, dashboards and planning software. The agency works across product discovery, UX research and design, and product coaching. Suited to organisations that want to make a complex digital product more user-friendly.

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#4 · UX research

Valsplat (Amsterdam)

UX agency focused on user research and design

Valsplat is a UX agency from Amsterdam that helps organisations improve their digital services through user research, UX design and strategy. The agency focuses on making digital products simpler and more usable for both users and the organisation. Suited to organisations that want to base their decisions on research.

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Agencies #5 – #9

#5 Concept7 (Groningen / Utrecht)
Human-centred design

Concept7 is a digital agency from Groningen, with an office in Utrecht, that works according to human-centred design. The agency combines user research, UX design, visual design, development and conversion optimisation, from research through to testing and optimisation. Suited to organisations that want to place the entire journey from research to optimisation with a single partner.

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#6 Momkai (Amsterdam)
Design and digital platforms

Momkai is a digital design agency from Amsterdam that designs brands, products and digital platforms. The agency brings together visual identity, UX design and frontend delivery in-house. Suited to organisations that want to launch a strongly designed digital product.

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#7 User Intelligence (Amsterdam)
UX research

User Intelligence is a research agency from Amsterdam specialising in user and customer research. The agency carries out qualitative research, experience testing and research operations to help organisations improve their products and services. Suited to organisations that mainly need in-depth user research.

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#8 Greenberry (Utrecht)
Service design

Greenberry is a strategic design agency from Utrecht that helps organisations create meaningful digital products and services through service design and co-creation. The agency also offers design coaching and learning programmes to strengthen clients' design teams. Suited to organisations that want to build their own design capability alongside design work.

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#9 Level Level (Rotterdam)
Accessibility

Level Level is a web and UX agency from Rotterdam focused on digital accessibility. The agency develops websites and platforms and carries out accessibility audits and advice, with the aim of digital quality that is accessible to everyone. Suited to organisations for whom accessibility and inclusive design come first.

View Level Level →

All 9 UX agencies in one overview

A direct comparison of the key features. Use this table to quickly see which type of agency best fits your UX needs.

# Agency Location Focus Typical client
1AppfrontAmsterdamUX design and development in one journeyOrganisations that want design and build with one partner
2FabriqueRotterdamStrategic design, UX and developmentOrganisations that combine strategy, design and technology
3Hike OneAmsterdamDigital product design and UX researchOrganisations with a complex digital product
4ValsplatAmsterdamUser research and UX designOrganisations that want to base decisions on research
5Concept7Groningen / UtrechtHuman-centred design, from research to optimisationOrganisations that want the entire process handled by one partner
6MomkaiAmsterdamDesign and digital platformsOrganisations that want a strongly designed digital product
7User IntelligenceAmsterdamUser and customer researchOrganisations in need of in-depth research
8GreenberryUtrechtService design and design coachingOrganisations that are also building their own design capability
9Level LevelRotterdamAccessibility and web/UXOrganisations for whom accessibility comes first

A standalone UX design agency or design and build with one partner: when do you choose what?

The key decision upfront is whether to bring in a specialist UX design agency that only designs, or a partner that handles the design and build in a single engagement. Both routes are covered in this overview. A design agency delivers the design, which is then built by another team; a partner that also builds keeps research, design and delivery in one pair of hands.

1

Choose a specialist UX design agency if…

A pure UX design agency often makes sense if you already have a development team and mainly need research and design.

  • You already have developers building the product
  • You mainly need research, design or a design system
  • You want a fresh perspective on the user experience
2

Choose design and build with one partner if…

Design and delivery in one pair of hands pays off when you have no in-house development team or want to avoid a handover between agencies.

  • You don't have an in-house development team
  • You want to avoid a handover between design and development
  • You want certainty that the design is feasible to build
3

Or a combination

In practice, a combination is also possible: a design agency does the research and design while another partner builds, or the other way round. A good partner will honestly advise which route delivers the most in your situation.

  • Design agency designs, another builds
  • Build partner brings in targeted UX research
  • A partner that weighs the options honestly

What should you look for when choosing a UX agency?

Whether you opt for a standalone design agency or design and build under one roof, these signals will help you assess an agency, without passing judgement on any specific company.

Red flags

  • No portfolio of previous UX or interface work
  • Designs without any form of user research
  • No attention to usability testing or validation
  • No eye for accessibility and inclusive design
  • Delivers pretty visuals only, with no regard for the technology behind them

Warning signs

  • Unclear how the design becomes a working product
  • No attention to consistency or a design system
  • Communication is stilted or unclear
  • No involvement of real users in the process
  • Designs only, without thinking along about your goals

Green flags

  • Starts by understanding your users and their tasks
  • Shows examples of comparable projects
  • Tests designs with prototypes and usability testing
  • Pays attention to accessibility and consistency
  • Thinks along about how the design can be built feasibly

Looking for something else?

None of these agencies build exactly what you are looking for, or is your question broader? Then take a look at our other independent overviews:

Conclusion

Good UX pays off when a digital product must be pleasant, understandable and accessible to use: the design is then built around your users rather than the other way round. The nine agencies in this overview are genuine Dutch firms that demonstrably practise UX design, spread across the country. Use the comparison table and the criteria as a starting point and speak with a few agencies before you choose.

UX design and build with one partner?

Appfront is an Amsterdam software studio that combines UX design and development in one process, from custom software to web applications and apps. If you have an idea or a specific challenge, we're happy to think along with you. Take a look at our custom software development service or get in touch for a no-obligation conversation.

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Frequently asked questions about UX agencies

A UX agency designs the user experience of digital products such as websites, web applications and mobile apps. This often includes user research, interaction and interface design, usability testing, prototyping and, in some cases, setting up a design system. The goal is a product that is pleasant, easy to understand and accessible to use.

In practice the terms overlap. UX (user experience) covers the entire experience and behaviour of users, while UI (user interface) refers specifically to visual interface design. Most agencies in this overview do both, from research and interaction design through to the final visual design.

Look for a portfolio of comparable work, an approach that includes user research and usability testing, and attention to accessibility. Also consider how the agency works with the party that builds the product, and whether the design can be realised well. Ask for examples and discuss in advance how you will move from research to design to a working product.

That depends on the scope of the project, the amount of user research, the number of screens and flows, and whether a design system is involved. A focused approach is to start small with research and the most important flows, then expand from there. Always ask an agency for a reasoned estimate based on your specific needs.

Yes. Some parties only do design, while others handle both the UX design and the technical build. Having design and development with one party avoids a handover between a design agency and a development agency. Whether this suits you depends on your situation and on whether you already have an in-house development team.

Yes. Appfront is an Amsterdam software studio that builds custom software, web applications and apps, combining UX design and development in one process. This overview is for informational purposes; if you're looking to commission UX design, feel free to get in touch with us.

What this article is and isn't. This overview has been compiled by Appfront and lists Dutch UX and UX-UI design agencies: firms that design the user experience of digital products, from user research and interaction design to interface design, usability and design systems. It explicitly does not cover individual freelance designers or pure marketing or branding agencies. Would you like to have the UX design and technical build handled by one partner? Then take a look at our page on custom UX design development.

Why Appfront for UX design

Many agencies only deliver the design and then hand it over to another team to build. Appfront combines UX design and technical delivery in one process, in clear design and development sprints. Here is what that difference means in practice.

⚙

Design around real users

We start by understanding your users and their tasks, then design the flows, screens and interactions around them. We test wireframes and prototypes before anything is built, so the design matches how people actually use the product.

Custom UX design development
🔗

Design and build in one process

Because we also build the design ourselves, there is no handover moment between a design agency and a separate development team. What we design is technically feasible, and decisions about interaction and interface feed straight into the working product.

Building software
🏠

From design to management, from Amsterdam

Appfront builds custom software, web apps and integrations from Amsterdam. We work in design and development sprints and stay involved after delivery: maintenance, further development and continued improvement of the user experience are part of the service.

Curious what good UX could mean for your product?

In a no-obligation conversation, we'll map out your situation and options together, pragmatically and honestly.

We'll discuss:

  • Who your users are and which tasks they want to complete
  • Where the current experience is going wrong
  • Whether you only need design or also the build
  • How we go from research to design to a working product
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